What is a website?
With a lot of technical definitions on the internet, I wouldn’t want to load another one of the same , on you. 

According to me, a website can be defined as the softcopy face of a brand, which has all the information about the brand, starting from the inception of the brand to what products/services they cater and how to get in touch with them.
Continuing on the same, websites are kind of like humans. Humans have eyes, ears, legs, and arms while websites have text, images, videos, and buttons. If thought in depth, humans and websites are both governed by a code. For humans, it’s our DNA. For websites, it’s HTML(Hypertext Markup Language) and which  can be uploaded to a web server, so any internet connected computer can find them.

Some of the most used kinds of websites are blogs, e-commerce websites and corporate websites.
Blogs are typically managed by an individual or a small group, and can cover any topic like travel tips, financial advice or food reviews.

E-comm Websites allow online payments for products or services. 

Corporate websites are used to provide information about your business and to let potential clients or customers know how they can get in touch with you.

How a Website is Important for your Business Success: 

As  Entrepreneur puts it, “ Branding is the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.”

Having a robust brand and corresponding strategy can position your business  competitively in your market or industry.

Considering that consistent presentation of a brand increases revenue by 23% on the average, it’s vital for your business to possess  a defined brand. And, with almost 55% of shoppers turning to a brand’s website for product information, customer service, and personalized shopping, a brand website is more important than ever.

Let’s look at some reasons why your brand needs a website. 

Having a website shows how you value the business.

Customers often associate the way you present your brand online with how you are doing business. A clunky website might give the impression that your business delivers poor customer service.

Ensuring you’ve got a visually impressive website that’s responsive on whatever device users are viewing it with says tons about how you value your reputation.

Having a website will attract new customers to your business and make you extra money .

81% of individuals research a business or service online before making a buying decision. If you don’t have a website, you’ve got no chance at capturing a share of this market.

Your website will be available 24/7/365 even when you’re not. A website acts as your “always-on” business advocate during and after/before office hours.

Add credibility to your business simply by having a website.

The 21st century consumer may be a skeptic; In actual fact, 56% of individuals stated that they won’t trust a business without a website. Having a decent website instantly boosts your credibility as a legitimate business.

A website helps showcase your expertise and better position your business. A website is often your favorite tool for standing tall in a crowd.

Making a website is not as difficult or expensive, as you might think.

A lot of web development companies mostly have a very simple signup process which makes the method quick and painless for you.

It can be very cost effective. Websites offer a far better return on investment than most other kinds of advertising. If you’re aiming to market your business, a website should be your first priority.

Over time the relatively low investment of getting a business website pays dividends by driving you new customers and building your brand. 

It provides an affordable ad space.

A website can be used to promote whatever you want in the most creative way you can think of. You can post explainer videos, put up mini-games or contests that will encourage user participation, or have an interactive session with the public. The sky’s the limit when it comes to the number of things you can do to your online ad space.

Having a website will eventually save you time.

It can be tiring and repetitive to answer the same questions over and over. The same thing goes for having to explain everything through email or promotional materials, only to have customers asking for more answers.

A website can contain a wealth of information about your business including its history, values, mission, products, services, promos, and the people behind the brand. You can also put up an FAQ section which customers can visit anytime, saving you the effort of answering the same queries every time.

Position yourself and stay au fait of your brand.

A website behaves as a dais for your messaging and shapes the online perception of your business in such a way that your social media channels cannot provide.

The platform allows you to position yourself within the market to induce the exact kind of customers you’re looking for.

It attracts customers & provides accessibility around the clock.

A website is available 24 hours a day, 7 days a week, and 365 days a year. It is always on and ready to present your brand even while you are asleep.

Being an online resource, anyone with access to the internet can view your website, regardless of the time and location. With a website, reaching a worldwide audience isn’t an impossible feat anymore.

It helps collect data and customer feedback.

Customer data is a vital commodity in cyberspace. With a website, you can gather personal information in a non-intrusive manner. In exchange, you can provide freebies to encourage customers to voluntarily give you their contact details.

Customer feedback is important in building a successful brand. Encouraging customers to leave their comments and suggestions about your business will help you understand what they want from your brand.

Unlimited Resources.

Websites provide an incredible sandbox to play with in terms of crafting the perfect platform. Be it designed for video content, e-commerce, gaming or publishing, the possibilities are as many as the number of developers out there. A website can constantly evolve on a granular level, providing space for innovation and ensuring your end-product is showcased in the best possible light.

To summarize, I would say you need a website and it’s easier than ever to get one.So again, while we believe that not every person needs a website, we’ve shown you why every business needs a website. 

There’s a very compact and reasonably priced barrier to entry, and it aids a huge opportunity to help grow your business.

If you’re planning to do one thing today to help your business be more successful, it’s to build a website, as your top priority.

It’s easy to be a better business. Get a website!