Digital marketing is constantly evolving & its often difficult to maintain a quality digital presence. Understanding the way to leverage digital properties correctly is vital to business success. Digital properties are anything from a medium to spread brand awareness, company information,or a pr...
What is Information Security? Information security is a set of practices intended to keep data secure from unauthorized access or alterations, both when it’s being stored and when it’s being transmitted from one machine or physical location to another. The basic principles of Infor...
Differences between Real-Time marketing and Responsive Marketing
Recent times have experienced the development of real-time and responsive marketing, as brands started the attempt to create shareable, up to the minute content that accompanies more traditional advertising campaigns. Real-time marketing is proclaimed as the wave of the future with many brands worki...
What is a website?With a lot of technical definitions on the internet, I wouldn’t want to load another one of the same , on you. According to me, a website can be defined as the softcopy face of a brand, which has all the information about the brand, starting from the inception of the brand ...
